Apple Inc. this week announced the Apple Watch SE.

The Apple Watch SE includes a 30 percent larger Retina display and the S5 chipset two times faster compared to the Series 3.

In addition, it includes the latest microphone, speakerphone, and Bluetooth 5.0 for phone cals, Siri, and Walkie-Talkie functionality.

Additonal features include the always-on altimeter and Emergency SOS fall detection.

The Apple Watch SE (GPS) will be sold Sept. 18 at $279. The (GPS + Cellular) SKU will be sold at $329.