Retailer Walmart Inc. this week price cut Apple Inc.’s Apple Watch Series 5 by $100 in a new sales initiative.

This week, the Apple Watch Series 5 40mm with Aluminum Case and Sport Band sells at $299.00, $100 off the $399.00 MSRP.

The latest Apple Watch includes a new Always On Display to view the watch face without having to lift the wrist, and is said to maintain 18-hour all-day battery life.

In addition, the Series 5 includes built-in Compass functionality.