Huawei Consumer Business Group this week announced the Huawei P40, P40 Pro and P40 Pro+.

The P40 series includes a 1/1.28-inch image sensor for enhanced low-light performance, 10x optical zoom, and the Kirin 990 4G chipset for 5G and Wi-Fi 6 Plus support.

The P40 Pro+ will include the SuperZoom Array with 100x maximum digital zoom.

The Huawei P40 Pro and P40 Pro+ feature the 90Hz panel Quad-curved Overflow Display for a curved edge on all sides, narrow bezels, and an in-screen fingerprint reader.

The final product will include the EMUI 10.1 operating system.

It will be sold in select markets in Ceramic White and Ceramic Black.