Best Buy Co. Inc. this week price cut Apple Inc.’s HomePod to by $100 in a new sales initiative.

This week, the Apple HomePod Space Gray and White SKU sells at $199.99 each, $100 off the $299.99 MSRP.

The HomePod is a speaker that includes the A8 chip, six-microphone array, Apple Music streaming, and Siri voice assistant functionality.

The final product includes the option to control smart home accessories.