Apple Inc. this week released the Apple Watch Series 5.

The latest Apple Watch includes a new Always On Display to view the watch face without having to lift the wrist, and is said to maintain 18-hour all-day battery life.

In addition, the Series 5 includes built-in Compass functionality.

New case finishes include Ceramic and Titanium.

The Apple Watch Series 5 sells at $399 and the Cellular SKU sells at $499.