Tivo Inc. on Tues. said that it will offer a new Product Purchase feature to offer the ability to purchase physical products from Amazon.com through a TV set.
In the partnership, advertisers will have the ability market products sold through Amazon.com on any broadcast or cable TV show.
The feature will work on Broadband-connected Series2, Series3, and TiVo HD DVRs.
“Product Purchase adds a whole new dimension to the TV viewing experience,” said Evan Young, Director of Broadband Services for TiVo Inc.
“By teaming with Amazon.com, TiVo enables viewers to purchase products related to their favorite TV shows or that they’ve seen in TV ads without leaving their couch”.
Tivo owners can use a Swivel Search to explore items associated with their favorite shows, movies, actors, and directors, directly from the television set using their TiVo remote.
The Product Purchase feature will launch today on select shows The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice.
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