Best Buy Co. Inc.’s online division on Sun. began offering a free $100 gift card with the purchase of any Blu-ray disc player.
In the promotion, customers who purchase a Blu-ray player at BestBuy.com will receive a $100 gift card instantly with their order.
The offer excludes Sony Corp.’s Playstation 3, which includes a Blu-ray disc drive.
Wal-Mart Stores Inc. in early June offered a similar promotion of a free $100 gift card with the purchase of any Blu-ray player. It also offered Blu-ray titles as low as $15.
Meanwhile, retailer Amazon.com offers 30 percent off new Blu-ray releases.
The Blu-ray format declared victory over Toshiba Corp.’s HD DVD format in Feb.
In addition to Best Buy, retailers including Target Corp., Circuit City Stores Inc. and Netflix Inc. back the Blu-ray format.
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