Best Buy stores on Sun. will offer a new ‘Buy 1 Get 1 Free’ promo for select HD DVD titles.
Beginning Feb. 10, customers who purchase an advertised HD DVD title can receive a listed title of equal or lesser value free.
Eligible titles include The Bourne Ultimatum, Shrek The Third, The 40-Year-Old Virgin, and Transformers.
Titles range between $24.99 and $29.99.
Retailers this month are offering steep price cuts on all high-definition products.
Amazon.com this week is offering nearly 150 HD DVD titles at 50 percent off.
Additionally, it sold Microsoft Corp.’s Xbox 360 HD DVD Player this week at $79.99.
Blu-ray player sales recorded an 82 percent share in the week ending Jan. 27. HD DVD recorded the remaining 18 percent, according to data from Nielsen VideoScan.
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