Amazon.com on Fri. began offering a new wave of HD DVD titles at up to 53 percent off the MSRP.
New titles include Superman Returns, Superman II - The Richard Donner Cut, The Corpse Bride, and Lethal Weapon.
The discount in the latest promotion to spur high-definition content sales.
In addition to HD DVD, Amazon is offering Blu-ray disc titles as low as $14.99 and up to 53 percent off select Blu-ray disc titles.
Toshiba this month price cut all stand alone HD DVD players to spur sales of product at retail following an announcement from Warner Bros. that it will defect from the HD DVD camp and produce high-definition content exclusively on Sony Corp.’s Blu-ray disc format.
Blu-ray disc sales accounted for 61 percent market share between Jan. and Nov. 2007 compared to 39 percent for HD DVD according to Nielsen VideoScan.
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