Sales for Microsoft Corp.’s Xbox 360 HD DVD Player jumped following a temporary price cut at Amazon.com on Tues.
Sales increased 489 percent on Wed. morning to rank as the No. 29 best-selling product in Amazon’s Video Games division.
Amazon on Tues. discounted the peripheral by 28 percent to $129.99 from an MSRP of $179.99.
Retailer Toys R Us price cut the device online and at brick and mortar retail stores.
Microsoft in July price cut the Xbox 360 HD DVD Player to $179 from $199. The peripheral allows Xbox 360 owners to view new HD DVD format discs from their console.
The current Xbox 360 HD DVD SKU includes a copy of King Kong on HD DVD, Media Remote, and a mail-in rebate for five free HD DVD discs.
Toshiba Corp.’s HD DVD format is at war with Sony Corp.’s Blu-ray disc format at retail. Both camps have held steep price cuts to lure consumers to their respective formats.
In Nov., Wal-Mart stores held an in-store promotion that sold HD DVD players for $99. Sony in Nov. debuted a new 40GB Playstation 3 SKU that includes Blu-ray disc functionality for $399.
The Blu-ray Disc Association this week said that 2.7 million players have been sold through to U.S. consumers. The HD DVD Promotions Group in Nov. said that 750,000 HD DVD players have been sold through to consumers.
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