Amazon.com and Toys R Us this week discounted Microsoft Corp.’s Xbox 360 HD DVD Player to $129 in the latest retail promotion in the high-definition format wars.
Amazon.com, Toys R Us brick and mortar locations, and Toysrus.com now sell the peripheral for $129.99, price cut from an MSRP of $179.99.
Microsoft in July price cut the Xbox 360 HD DVD Player to $179 from $199. The peripheral allows Xbox 360 owners to view new HD DVD format discs from their console.
The current Xbox 360 HD DVD SKU includes a copy of King Kong on HD DVD, Media Remote, and a mail-in rebate for five free HD DVD discs.
Toshiba Corp.’s HD DVD format is at war with Sony Corp.’s Blu-ray disc format at retail. Both camps have held steep price cuts to lure consumers to their respective formats.
In Nov., Wal-Mart stores held an in-store promotion that sold HD DVD players for $99. Sony in Nov. debuted a new 40GB Playstation 3 SKU that includes Blu-ray disc functionality for $399.
The Blu-ray Disc Association this week said that 2.7 million players have been sold through to U.S. consumers. The HD DVD Promotions Group in Nov. said that 750,000 HD DVD players have been sold through to consumers.
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