News Blog

Six Flags and Nintendo of America on Tues. announced a sponsorship and marketing agreement that will feature Nintendo’s Wii video game system at Six Flag theme parks.

Under the agreement, the Wii will be the official video game system of Six Flags parks and offer complimentary Wii Gaming Stations throughout select theme parks.

“This agreement with Nintendo enables us to partner with a company, and a product, that has major relevance in the lives of today’s families. When this audience is not in our parks, more often than not they are at home playing video games — and now they can do both in one place as we continue to build Six Flags into a supermarket of entertainment,” said Mark Shapiro, Six Flags President and CEO.

Nintendo has sold more than 1 million Wii units in the U.S. following a Nov. 2006 holiday launch. The motion-sensing device is currently sold out in many U.S. stores.

“We look forward to continuing to build the Wii’s leadership position in video gaming by making the system available to millions of guests who visit Six Flags every year,” said Perrin Kaplan of Nintendo America. “The Wii system is dedicated to reaching a broad audience, and we look forward to sharing the ultimate gaming system with Six Flags guests beginning in 2007.”

Nintendo forecasts shipments of 6 million Wii units to worldwide retail by Mar. 2007.