Nintendo Co. this week began advertising the new Wii video game console on Tivo digital video recorders.
Wii dropped to U.S. retail on Nov. 19.
The text advertisement titled “Experience Wii…the hottest gift this season!” is one of the rotating ads on the ‘Now Playing’ menu for Tivo owners.
While the advertisement does not include any video footage of Wii, the link encourages interested parties to visit Wii.com for more information.
Nintendo began marketing Wii on national television during the week of Wii’s launch in mid-Nov. The campaign, which features two Japanese men introducing Wii to U.S. homes, has been viewed on YouTube over 800,000 times.
Wii employs a motion-sensing controller called the Wii Remote that allows players to swing it like a racquet in tennis games and like a sword in action games.
Nintendo has sold 600,000 Wii units in the U.S. and is expected to ship 4 million by year-end.
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