Microsoft on Thurs. announced that a new 60-sec. trailer for the Xbox 360 offering Halo 3 will air on ESPN on Dec. 4.
The ad, created by McCann Worldgroup San Francisco, will air during ESPN’s Monday Night Football and offer an exclusive look into the highly anticipated sequel.
The ad will air the same evening on Xbox.com at 8 p.m. PST.
“Halo is a pop culture phenomenon! The Halo franchise has changed the face of interactive entertainment and it’s only fitting that we take an innovative approach to how we market and advertise the brand,” said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft Corp. “This invites a new audience with a rich back story, and continues to galvanize gamers around the world for the launch of Halo 3 in 2007.”
Halo 3 is the third chapter in the Halo trilogy, which follows the lone solider Master Chief in a fight against the Covenant.
The Halo franchise has sold 14.7 million copies worldwide.
Microsoft expects to ship 10 million Xbox 360 units by year-end.
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