From a sleek design to a $299 price point, Sony Corp.'s new Playstation 3 Slim hardware looks to replicate the launch success of its top-selling predecessor, the Playstation 2. From re-branding to re-launching, the PS3 Slim may inherit the success of the PS2.

The Playstation brand lost some cachet following the launch of the PS3. From an ill-fated price point to expensive components, the PS3 launch cemented an image of privilege and inaccessibility rather than a mass market must-have device.

Now a lean, mean machine, the PS3 Slim can provide nearly all the functionality of the original without the bulk or the old price point.

More importantly, the Playstation 3 logo is consolidated into a nostalgic PS3 logo, one that is sure to remind previous buyers that this is the true successor to the best-selling product.

Another re-branding move has been made on retail game titles. Eliminated is the Spider-Man 'PLAYSTATION 3' spine bar and in is a smarter horizontal top bar with the new PS3 logo that coordinates with entire Playstation family of boxes.

The new marketing campaign 'It Only Does Everything' is a smart move to reiterate multi-functional aspects found in the PS2. From Blu-ray to free online gaming to 1080p content, Sony drives home all the functionality of the PS3 in one clean five-second swipe.

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