Retailer Amazon.com on Fri. began a new Blu-ray sale that discounts titles to as low as $9.49.

A total of 26 titles are discounted in the sale, including Vantage Point, W., Identity, Talladega Nights, Rocky Balboa, War, Inc., and Basic Instinct 2.

Amazon this week began to poll customers regarding which Blu-ray title to discount for a future Deal of the Day Gold Box promotion.

In the new Gold Box Vote, customers can vote on five products to be discounted during High-Def Week June 8 – 12.

Titles include the Ocean's Trilogy, Austin Powers Collection, The Mummy Trilogy, Firefly: The Complete Series, and the Superhero Blu-ray Collection.

Finally, Amazon is currently holding a 53 percent off Blu-ray sale and a new 43 percent off Blu-ray disc sale.

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