Best Buy Co. Inc. stores this week began a $99 Blu-ray disc player with the purchase of an HDTV in a new two-day Mother's Day sale.

In the online promotion, buyers who purchase a select Insignia 32" class or larger TV can purchase the Insignia Blu-ray disc player at $99.

The player typically sells at $199.99.

Meanwhile, retailer Amazon.com is currently holding a 53 percent off Blu-ray sale and discounted Blu-ray disc bundles.

Top Blu-ray sellers at the retailer include The Curious Case of Benjamin Button, Star Trek: The Original Series – Season 1, and Star Trek: The Original Motion Picture Collection.

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