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The bundle features a Bravia 32" Class 1080p LCD HDTV and an 80GB PS3 for $1099.98 after a $400 instant savings.
The 32" Class 1080p LCD HDTV sells separately at a sale price of $999.99, while the PS3 80GB sells for $399.99.
The Blu-ray disc Association in Jan. said that 10.7 million Blu-ray players have been sold in the U.S. to date.
Sony's Playstation 3, which includes a built-in Blu-ray disc drive, accounted for six million of total U.S. Blu-ray player sales.
Retailer Amazon.com this month began selling select Blu-ray disc titles for under $12 in a new high-definition sale.
It is concurrently holding a 'Buy 2 Get 1 Free' Blu-ray sale.
Additonally, this month it extended a video game accessories sale for the PS3, Microsoft Corp.'s Xbox 360 and Nintendo Co.'s Wii to the end of Jan.
Discounted PS3 accessories include the Dualshock 3 controller at $42.99 and the PS3 Blu-ray Remote at $19.99.
Sony this week released firmware update v2.60, which includes a new Photo Gallery application to better organize and view photos on the PS3 hardware.
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