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On Sun., The Dark Knight ranked as the No. 1 Blu-ray disc in Amazon's Blu-ray division.
Universal Pictures' The Incredible Hulk ranked at No. 2 and Paramount Pictures' Indiana Jones and The Kingdom of the Crystal Skull ranked third in Blu-ray sales.
The Dark Knight will be released on Dec. 9 and carries a pre-sale price of $24.95.
Retailers have been offering a range of Blu-ray price cuts to boost market share.
Best Buy Co. Inc. this week began selling a stand-alone Blu-ray player for $199.99.
Amazon.com this month it began offering a new sale that discounts select titles up to 59 percent off.
Amazon price cut Sony's BDP-S300 1080p Blu-ray Disc Player to $249.99 to clear inventory of the product.
In Sept. it began offering a $50 discount with the purchase of select Blu-ray players by Sony Corp. and three Warner Bros. Blu-ray disc titles.
Lastly, the retailer this week began taking pre-orders for Sony's Blu-ray backed 160GB Playstation 3 Bundle.
Announced in Aug., the limited edition bundle will include the title Uncharted: Drake's Fortune, a Playstation Network voucher for Pain, and a Dualshock 3 Wireless Controller for $499.99.
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