News
Circuit City fires $14.99 Blu-ray sale
Published: September 1, 2008 8:56 AM PDT
Circuit City Stores Inc. this week began offering a $14.99 Blu-ray sale in the latest high-definition promotion.
The retailer this week discounted select titles up to 40 percent, including The Aviator, The Fugitive, Terminator 2, March of the Penguins, and Stargate. The offer is available in-store and online. To drive Labor Day sales, Best Buy Co. Inc. stores this week discounted a Blu-ray player to $249.99 after an instant $30 price cut. Sony Corp.'s Blu-ray disc format became the default high-definition disc format following Toshiba Corp.'s exit from the HD DVD business in Feb. Toshiba this month began selling the new XD-E500 upconvert DVD player in an effort to capitalize on consumers unwilling to invest in Sony's Blu-ray format. The player is said to provide standard DVD images closer to high-definition quality, allowing consumers to utilize their existing DVD library. Additionally, Sony this month released the new 80GB PS3 at an aggressive $399.99, the price of its previous 40GB model. The product includes a built-in Blu-ray disc drive for high-def movies and a new Dualshock 3 controller with rumble functionality.
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