Amazon offers $14 Blu-ray disc titles
Published: June 10, 2008 8:37 AM PDT
Amazon.com this week discounted select Blu-ray titles to as low as $14 in a bid to spur high-definition disc sales.45 percent off exclusive Blu-ray disc title bundles.
Amazon's sharp Blu-ray discounts follow Wal-Mart Stores Inc.'s aggressive discounts for Blu-ray products.
Wal-Mart this week began offering a free $100 gift card to customers who purchase a new Blu-ray disc player.
The promotion is valid for all players sold at the retailer in-store and online, including Sony Corp.'s Playstation 3.
Additionally, Wal-Mart is offering Blu-ray titles starting at $14.
The Blu-ray format declared victory over Toshiba Corp.'s HD DVD format in Feb.
NPD Group Inc. in May said that Blu-ray disc player sales fell 40 percent in Feb. from Jan. Sales rebounded three percent in Mar.
In addition to Wal-Mart, retailers including Target Corp., Circuit City Stores Inc. and Netflix Inc. back the Blu-ray format.