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Amazon.com is offering several direct-to-video titles on Blu-ray disc format to be released on Apr. 1 for $9.95.
Titles include Artie Lange's Beer League, Blackbeard, Category 7: The End of the World, The Curse of King Tut's Tomb: The Complete Miniseries, and The Last Sentinel.
In-demand Blu-ray releases, including Planet Earth – The Complete BBC Series and The Spider-Man Trilogy, have increased in price following Toshiba Corp.'s exit from the HD DVD business.
Additionally, Blu-ray disc player manufacturers and retailers are expected to keep prices stable now that the format is the default high-definition disc option for consumers.
Sony last week announced new Blu-ray disc players that will sell between $400 to $500 rather than the $300 to $350 pricing older models carry.
Retailers are offering retail incentives to drive Blu-ray sales to customers.
Amazon is offering up to 50 percent off select Blu-ray disc titles.
This week, Best Buy is offering two free Blu-ray discs with the purchase of the Panasonic 1080p Blu-ray disc player.
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