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The 40GB PS3 SKU increased 75 percent in sales at Amazon.com on Tues. to rank as the No. 6 best-selling product in the Video Games division.
The product last week held a 60 percent sales gain on Sat. to rank at the No. 10 position.
Each PS3 sold includes a Blu-ray disc drive to play new high-definition format films.
Sony in Jan. said that 83 percent of PS3 owners watch Blu-ray disc format titles on their PS3, and that 84 percent intend to always purchase or rent Blu-ray movies.
Retailers are offering strong promotional support for Blu-ray this week.
Target this week is offering a free $40 gift card with the purchase of a 40GB PS3 SKU.
Circuit City this week is promoting a full page of discounted Blu-ray titles in its latest retail circular.
Finally, Amazon.com is promoting up to 50 percent off select Blu-ray disc titles.
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