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In the advertisement supplement Blu-ray Today distributed at the 2008 Consumer Electronics Show this week in Las Vegas, NV, Sony Computer Entertainment America senior VP of marketing said that 87 percent of PS3 owners watch Blu-ray movies on their PS3 and 84 percent intend to always purchase or rent Blu-ray movies.
The figures are based on an internal survey conducted by Sony.
The survey counters Blu-ray disc opponents who claim that PS3 owners are not purchasing Blu-ray format movies, making the ownership of the product a non-issue in the high-definition format war.
The latest Playstation model includes a Blu-ray disc drive to view high-definition video out of the box.
Nearly three million PS3 units have been sold in the U.S. to date.
Sony this week said the PS3 has outsold Microsoft Corp.’s Xbox 360 HD DVD Player by nearly 10-to-1 in the U.S.
The Blu-ray Disc Association in Dec. said that 2.7 million players have been sold through to U.S. consumers. The HD DVD Promotions Group in Nov. said that 750,000 HD DVD players have been sold through to consumers.
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