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The action title held a sales rank of No. 3 by Thurs. afternoon, behind Nintendo Co.'s Pokemon Pearl and EA's Madden NFL 08.
Bioshock on Tues. ranked in the top ten at Amazon.com's Computer & Video Games division following the debut of a first level demo on the Xbox Live Marketplace on Mon.
The title allows players to genetically alter their body to don new powers that can be used against enemies.
Earlier this week, select Toys R Us brick and mortar locations sold the anticipated title ahead of its Aug. 21 first release date. 2K Games this week committed to next week's official launch date.
Microsoft has sold 5.6 million Xbox 360 units in the U.S. to date. Earlier this month, it price cut all Xbox 360 models to spur year-end sales.
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