Xbox 360 No. 1 seller; bests Wii, PS3 at online retail
Published: August 10, 2007 8:13 AM PDT
Microsoft Corp.ís Xbox 360 became the No. 1 seller at Amazon.com Thurs. evening following a price cut that lowered the Premium SKU by $50.
The Xbox 360 held the No. 1 sales position at Amazonís Computer & Video Game division, outselling Sony Corp.ís Playstation 3 and Nintendo Co.ís Wii at the online retailer.
Amazon held a special discount of the Xbox 360 Premium SKU to sell the hardware at $329.99, $20 below its newly discounted price.
The increased discount helped boost sales 700 percent by Fri. morning to the No. 1 sales rank.
Microsoft this week price cut all Xbox 360 models, including the Core system and Elite SKU. The price reduction coincides with the release of key fall software titles, including EAís Madden NFL 08 and Microsoftís Halo 3.
The company has sold more than 5.6 million Xbox 360 units in the U.S. to date.