News
Target pimps exclusive Wii accessories
Published: October 30, 2006 11:56 AM PDT
Target this week pimped exclusive Wii accessories in its weekly Sunday circular.
Accessories advertised by the U.S. retail chain include a collectible dog tag and lapel pin set, sling bag, and 3-pk. controller gloves. Nintendo will drop Wii to retail on Nov. 19. Launch games include The Legend of Zelda: Twilight Princess and Excite Truck. Target stores have constructed point-of-purchase materials to advertise Wii, including large lifestyle product images. Marketing materials for Wii have also hit retail stores like Toys R Us, including a giant billboard in the company's flagship Times Square location in New York City.
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