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The website was created for American adults to take action on policy issues affecting the computer and video game industry.
"With over seventy bills to restrict game sales to minors already pending in state legislatures across the country this year, it's time for gamers to make their voices heard loudly and clearly, to let politicians know that they will no longer stand by and let games be the scapegoat for larger social problems," said ESA president Doug Lowenstein.
"Gamers can join together through the Video Game Voters Network to send a strong message to politicians to let them know that gamers care, that they vote, and that they will no longer tolerate these unconstitutional, unnecessary, and uninformed attacks on this important form of entertainment."
The video game has been under fire from politicians over the past year due to a rekindled debate on how video game violence affects minors.
Last year, Take-Two Interactive's Grand Theft Auto: San Andreas took the most heat from political figures for the inadvertant inclusion of a hidden sex game.
The new website will allow the Entertainment Software Association to gain traction in political debates by conducting polls with actual game players to make their voices heard.
"Computer and video games represent one of the most important new media developments of this generation. Unlike many other forms of entertainment they offer players the opportunity to explore, be creative, learn through interaction and express themselves to others," said Will Wright, Chief Designer at Maxis.
"It is vitally important that we protect and nurture this new art form so that it can reach its full potential. Like most new forms of artistic expression that have come before (music, novels, movies), the primary critics of video games are the people that do not play them."
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