Best Buy Co. Inc. this week began offering a free controller with the purchase of Microsoft Corp.’s Xbox One hardware in a new retail initiative.

This week, customers who purchase any Xbox One SKU will receive a wireless controller at no additional cost.

Microsoft in Aug. will release the Xbox One S.

The Xbox One S is a console 40 percent smaller than the current Xbox One and includes a 2TB hard drive, 4K Ultra HD video, High Dynamic Range, a streamlined controller and vertical stand.

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