Retailer Target Corp. this week began selling Sony Corp.’s Playstation 4 with a $20 Playstation Network Card in a new sales initiative.

This week, customers who purchase the PS4 The Last of Us Bundle will receive a $20 PSN Card no additional cost.

Sony sold 2.4 million Playstation 4 units in the fourth quarter.

Between Jan. and Mar., the PS4 sold 2.4 million units and the Playstation 3 sold 400,000 units.

The Games and Network Services division, which includes the Playstation business, held an operating profit of $401 million in Q4 compared to a $156 million loss the year prior.

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