Retailer Best Buy Co. Inc. this week began offering a free Playstation Camera with the purchase of Sony Corp.’s Playstation 4 in a new retail initiative.

In the new offer, customers who purchase the PS4 hardware will receive a Playstation Camera at no additional cost.

The Playstation Camera offers hands-free navigation, head and gesture tracking, and live broadcast functionality.

It sells separately at $59.99.

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