Retailer Target Corp. this week began offering a $50 Bonus with the purchase of the Playstation 4 hardware.
This week, customers who purchase the PS4 500GB SKU will receive a $50 Gift Card at no additional cost.
The PS4 500GB SKU sells at $399.99.
The promotion is valid through Apr. 4
The PS4 has sold through than 20.2 million units in global territories.
Sony sold 6.4 million PS4 units in the third quarter, an increase from 4.5 million the year prior. It sold 7.5 million Playstation units total between Oct. and Dec.
The Game and Network Services division recorded $4.3 billion in revenue and operating income of $228 million.