Target Corp. this week began offering a free $25 bonus with the purchase of Nintendo Co.’s Super Mario 3D World Wii U Deluxe Bundle in a new retail initiative.

This week, customers who purchase the Super Mario 3D World Wii U Deluxe Bundle will receive a $25 Gift Card at no additional cost.

The Wii U Deluxe Set with Super Mario 3D World includes the 32GB Wii U console and Super Mario 3D World and Nintendo Land at $299.99.

In the third quarter, Nintendo held an operating income of $270 million on revenue of $2.3 billion.

The Wii U console sold 1.91 million units in the three months ended Dec. 31. By comparison, it sold 1.95 million Wii U units the year prior.

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