Retailer Best Buy Co. Inc. this week began offering a free Playstation TV with the purchase of Sony Corp.’s Playstation 4 in a new retail initiative.

In the new offer, customers who purchase the PS4 hardware will receive a Playstation TV at no additional cost.

The Playstation TV hardware offers PS4 Remote Play functionality, the Playstation Now video game streaming service, the option to play select PS Vita titles, and standard streaming entertainment functionality.

It sells at $79.99.

Sony sold 6.4 million PS4 units in the third quarter, an increase from 4.5 million the year prior. It sold 7.5 million Playstation units total between Oct. and Dec.

The Game and Network Services division recorded $4.3 billion in revenue and operating income of $228 million.

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