Retailer Best Buy Co. Inc. this week price cut Microsoft Corp.’s Xbox Live 12-Month Gold Card to under $40 in a new sales initiative.

This week, the Xbox Live 12-Month Gold Card Membership holds a discount price of $39.99, $20 off the $59.99 MSRP.

Xbox Live offers games, music and movie content, and Xbox Live Games with Gold for free Xbox One and Xbox 360 game titles each month.

Microsoft sold 6.6 million Xbox One and Xbox 360 hardware consoles combined in the second quarter.

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