Microsoft Corp. this week said the Xbox One ranked as the No. 1 hardware in the U.S. in Dec. retail sales.
The company said Nov. to Dec. sales of the hardware outpaced the Xbox 360 by 50 percent at the same point in its lifecycle.
The hardware was heavily promoted in the U.S. during the holiday shopping period, with Xbox One bundles discounted to as low as $329 with additional gift card incentives.
In Nov., Microsoft price cut all Xbox One hardware and bundles by $50. This month, it redeployed the $50 price cut at U.S. retail.
The Xbox One Assassin’s Creed Unity Bundle sells at $349.00.
In the fourth quarter, Microsoft shipped 1.1 million units of Xbox hardware. Xbox revenue increased 14 percent to $104 million from the year prior.
In Nov., the company said the Xbox One had sold 10 million units to global retail.