Retailer Best Buy Co. Inc. this week began selling Sony Corp.’s Playstation 4 with a free game and Blu-ray disc in a new retail promotion.

This week, customers who purchase the PS4 500GB SKU will receive Killzone: Shadow Fall digital download code and 22 Jump Street Blu-ray disc at no additional cost.

Sony said it sold 3.5 million Playstation 4 and Playstation 3 hardware units combined in the Q1 2014.

The Games and Network Services division held a profit of $41.8 million in the quarter.

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