Target Corp. this week discounted titles for Microsoft Corp.’s Xbox One to $25 in a new holiday sales initiative.

This week, customers can purchase select Xbox One titles at $25.00, including Dead Rising 3: Apocalypse Edition, Titanfall, Battlefield 4, and The Walking Dead Season Two.

The Xbox One ranked as the No. 1 hardware in the U.S. and the U.K. in Nov. retail sales.

In the fourth quarter, Microsoft shipped 1.1 million units of Xbox hardware. Xbox revenue increased 14 percent to $104 million from the year prior.

In Nov., the company said the Xbox One had sold 10 million units to global retail.

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