Best Buy Co. Inc. this week began holding a Buy 1 Get 1 40% off game sale for Nintendo Co.’s Wii U and Nintendo 3DS in a new retail initiative.

This week, customers who purchase one Wii U or Nintendo 3DS title can receive a second at equal or lesser value at 40 percent off.

Between July and Sept., the Nintendo reported a net profit of $224 million compared to a $74 million loss one year prior.

Nintendo 3DS sales fell in the quarter to 1.27 million units from 2.49 million units the year prior.

The company plans to sell 12 million Nintendo 3DS handhelds this fiscal year.

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