Retailer Amazon.com Inc. this week price cut 2K Games’ NBA 2K15 for Sony Corp.’s Playstation 4 and Microsoft Corp.’s Xbox One by 50 percent in a new sales initiative.

This week, the NBA 2K15 PS4 and Xbox One SKU hold a sale price of $29.99 each, $30 off the $59.99 MSRP.

NBA 2K15NBA 2K15 includes 5,000 new animations, all new defensive AI, new team-specific play sets, and music curated by Pharrell Williams.

In Oct., NBA 2K15 ranked as the No. 1 best-selling software across all platforms in data by NPD Group Inc.

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