Target Corp. this week began offering a free controller charger with the purchase of Sony Corp.’s Playstation 4 in a new retail promotion.

This week, customers who purchase the PS4 500GB SKU will receive the Dualshock 4 Controller Charging Station at no additional cost.

The peripheral accessory typically sells at $19.99.

Sony said it sold 3.5 million Playstation 4 and Playstation 3 hardware units combined in the Q1 2014.

The Games and Network Services division held a profit of $41.8 million in the quarter.

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