Retailer Toys R Us Inc. this week began holding a ‘Buy 1 Get 1 40 percent off’ sale for Sony Corp.’s Playstation 4 and Playstation 3 in a new sales initiative.

This week, customers who purchase any PS4 or PS3 game title can purchase a second title of equal or lesser value at 40 percent off.

Advertised titles include The Last of Us Remastered, Destiny, Grand Theft Auto V, and Borderlands: The Pre-Sequel.

Sony said it sold 3.5 million Playstation 4 and Playstation 3 hardware units combined in the Q1 2014.

The Games and Network Services division held a profit of $41.8 million in the quarter.

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