Microsoft Corp. this week price cut Xbox One by $50 at U.S. retail in a new holiday promotion.

The Xbox One standard edition without Kinect now sells at $349.00.

In addition, the Xbox One Special Edition Sunset Overdrive Bundle sells at $349.00, Xbox One Call of Duty: Advanced Warfare Bundle is $399.00, and Xbox One Assassin’s Creed Unity Bundle sells at $349.00.

The Xbox One and Xbox 360 sold 2.4 million units combined in the first quarter.

The platform was launched to 28 markets in the period.

In addition, Xbox platform revenue increased 58 percent from the year prior due to higher console sales.

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