Best Buy Co. this week began discounted Nintendo Co.’s Super Mario 3D World Wii U Deluxe Bundle in a new retail initiative.

This week, customers can purchase the Super Mario 3D World Wii U Deluxe Bundle at $274.99, $25 off the $299.99 MSRP.

The Wii U Deluxe Set with Super Mario 3D World includes the 32GB Wii U console and Super Mario 3D World and Nintendo Land at $299.99.

For the fiscal quarter ended June 30, Nintendo held a $97 million loss.

It sold 510,000 Wii U consoles in the quarter. The hardware has sold 6.68 million units in global territories to date.

The company maintains a forecast to sell 3.6 million Wii U units this fiscal year.

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