Target Corp. this week began offering a $35 Bonus with the purchase of Microsoft Corp.’s Xbox One Madden NFL 15 Bundle in a new retail initiative.

This week, customers who purchase the Xbox One Madden NFL 15 Bundle will receive a $35 Gift Card at no additional cost.

The bundle includes the Xbox One standard edition hardware, Madden NFL 15 download code, wireless controller, chat headset, and three Ultimate Team Pro Packs at $399.99.

Madden NFL 15 includes all-new player lock camera angles, pass rush tools, open-field tackle mechanics and improved AI.

The Xbox One has sold five million units to retailers in global markets.

It features an 8-core AMD CPU, Radeon GPU, 8GB RAM, 500GB hard drive, Blu-ray disc drive, 802.11n Wireless with Wi-Fi Direct, HDMI, and USB 3.0.

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