Retailer Target Corp. this week began offering a discounted Playstation Plus Card with the purchase of Sony Corp.’s Playstation 4 in a new sales initiative.

This week, customers who purchase the PS4 500GB hardware will receive $35 off the 1-Year Playstation Plus Subscription Card.

Playstation Plus membership offers discounted games, cloud saves, automatic game updates, early access to beta programs, and the Instant Game Collection.

Sony said it sold 3.5 million Playstation 4 and Playstation 3 hardware units combined in the Q1 2014.

The Games and Network Services division held a profit of $41.8 million in the quarter.

The Playstation 4 sells at $399.99.

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