Target Corp. this week began discounted Nintendo Co.’s New Super Mario Bros U Wii U Deluxe Bundle in a new retail initiative.

This week, the New Super Mario Bros U Wii U Deluxe Bundle sells at $274.99, $25 off the $299.99 MSRP.

The Wii U Deluxe Set with New Super Mario Bros. U and New Super Luigi U includes the 32GB Wii U console and New Super Mario Bros. U and New Super Luigi U on one disc.

Nintendo in May began sale of the Mario Kart 8 Wii U Bundle, which includes the Wii U Deluxe System, Mario Kart 8, Red Mario Wii Wheel Accessory, and Red Mario Wii Remote Plus Controller at $329.99.

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