Amazon.com Inc. this week began pre-order sales for the Amazon Fire Phone.

Amazon Fire PhoneThe first smartphone designed by Amazon, to be sold July 25, features new Dynamic Perspective technology to tilt images and view in a 3D perspective, Firefly technology to identify printed web, email addresses, phone numbers and codes, and Mayday for live on-screen support.

In addition, the phone features a 4.7-inch HD screen, 2.2Ghz quad-core Snapdragon 800 CPU, 2GB RAM, 13MP camera, and GPS functionality.

The Fire Phone 32GB SKU is sold with contract at $199 or without contract at $649.

The 64GB SKU is sold with contract at $299 and without contract at $749.

It is available exclusively via AT&T.

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