LG Electronics this week demonstrated new LG Smart TV sets that utilize the webOS platform at the Consumer Electronics Show in Las Vegas, NV.

In the preview, the webOS Launcher relayed a row of tile cards that could be accessed with the Magic Remote pointer controller. Initial apps included Twitter, USA Today, and a built-in camera.

Shuffle between apps and content was snappy, including those that required Internet access. In addition, font and color cards were sharp and legible from a distance.

The webOS platform, purchased from Hewlett-Packard in Mar. 2013, will be integrated in 70 percent of LG Smart TV sets in 2014.

The new OS includes a launcher which features a left-to-right scrollable menu to access broadcast TV, smart TV, external device content and applications.

In addition, the setup process includes an animated character called BeanBird to help users setup their Smart TV with the new Magic Remote pointer controller.

New native apps that utilize the webOS platform include Netflix, Hulu, and Amazon Instant Video. LG Ultra HDTVs will support Netflix in 4K resolution.

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