EA Inc. this week said it will release Need for Speed Rivals for Microsoft Corp.’s Xbox One to under $49 in a new holiday sale.

This week, the Need for Speed Rivals Xbox One SKU sells at $48.99, down from the $59.99 MSRP.

Need for Speed RivalsDeveloped by Ghost Games, Need for Speed Rivals allows users to play as either a cop or racer to evade or pursue and unlock new cars and items.

The title includes AllDrive, a new feature that will offer seamless transition between single player and multiplayer modes and allow users to enter and exit races dynamically.

The final game includes the Frostbite 3 engine, car customization, stat comparison, and a new Redview County location.

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